With the digital age comes an entire new range of capital assets and cash flow opportunities. Any one who has ever deeply immersed themselves in digital marketing agency culture will already know that the largest strategic binary they grapple with is whether they want to have clients or their own assets.
Those who break free from clients become the modern day heroes for the agency world, and they make a fortune in selling
get rich quick courses on how to transition a client based agency into an asset based agency.
We were no different in the realization of this binary, we are just choosing to tackle it in a slightly different way to most.